The Cano Show
Distillery director Ron Gross recently celebrated his 20th year teaming up in the Arizona desert with esteemed EP Bill Hoare, owner of Blue Goose Productions, ad agency Copacino + Fujikado and the Seattle Mariners. The long running campaign of comedy executions featuring players and coaches has a much decorated history, most recently Gold and Silver nods at the 2014 ADDY’s. This year, with the arrival of Robinson Cano star power, SI writer Greg Bishop shadowed the making of Robinson’s first Mariners commercial. Here is his article, featured in the 03.31.14 Baseball Preview issue of Sports Illustrated.