Now Everyone Can Be An Astronaut

Posted on Feb 28, 2014

mof_astronaut

Our first work for the Museum of Flight set the bar pretty high at The Distillery.  The campaign is a template for what we feel we do best…create potent content for our clients.  Starting with a modest budget and the desire to create 3 spots, we took MOF Marketing Director Mike Bush and Senior Art Director Sherri Scott’s idea and exploded it into 8 commercial executions, 10 transit boards and an impressive 91% increase in Museum attendance after the campaign’s first week on-air.  With additional concepts from The Distillery, the work also produced Glow-in-the-Dark T-shirts, Coffee Mugs, Refrigerator magnets and a series of posters (shown here) for sale in the Museum’s Gift Shop.  That led to a 58% increase in profits.  Also featured is the work of Distillery member Ryan Gross as the “man in the suit.”  Ryan is responsible for giving us the dancing astronaut and can now claim to be followed by Buzz Aldrin.  The campaign was recognized with a Silver ADDY and was voted Campaign of the Year at the northwest Marketing Awards.